What I'm learning building AI systems that actually pay back.

Short posts. Real technical opinions. Mostly what I've figured out the hard way while shipping voice agents, integration pipelines, and evals for UK operators. No newsletter signup wall.

• 15 Jul 2026

  You've been pitched three AI chatbots this year. Here's why they're all the same one.

  If you run a business in South Wales, chances are someone has offered to 'add AI to your website' recently. Here's what they're actually selling — and why it isn't sticking.

  for business ownerspositioning
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• 10 Jul 2026

  What 'good' looks like in an AI voice agent — and why most fall short

  If you're thinking about replacing your reception line with an AI, here's what actually matters — and the technical bar most vendors quietly fail.

  for business ownersvoicereceptionist
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